About
An independent record, and a supply line.
Strawberry is a small crop in India — 26,930 tonnes in 2024–25, roughly 85% of it from one district. Small enough that almost nobody has bothered to document it properly, and valuable enough that the people growing it deserve better than a vendor blog.
This site does two things. It publishes what we know about growing strawberries in India — real input costs, honest yield bands, the planting fortnight that decides a season — and it supplies graded fruit from the growers we work with.
The record is national. Most of the crop is in Maharashtra today and a lot of what follows reflects that, but strawberry is being planted commercially in Bihar, Himachal, the Nilgiris and elsewhere, and those growers face the same questions with different dates and different soil. Where something is specific to one region we say so rather than letting the belt stand in for the country.
Why the belt sits where it does
The Mahabaleshwar–Panchgani plateau in Satara district has the one thing the rest of peninsular India lacks: cool enough nights through the winter for a low-chill strawberry to flower and hold fruit. That accident of elevation is why 85% of the national crop comes from a strip of hills you can drive across in an afternoon, and why Mahabaleshwar strawberry has carried a GI tag since 2010.
Around 5,000 families farm it, mostly on small holdings, mostly selling through a chain of intermediaries that takes a substantial share of what the fruit is worth. Shortening that chain is the commercial half of what we do.
On the numbers we publish
Where a figure comes from published data we say so. Where it is a working estimate from the belt we say that too. Strawberry farming in India attracts a lot of confident arithmetic that falls apart on contact with a real season, and the fastest way to be useful is to not add to it.
Reaching us
Email strawberry@agri.net.in or whatsapp us. Sourcing enquiries are answered fastest — through the season, usually the same day.
Talk to us this week.
Volumes are committed early in the season. If you need fruit between November and March, the conversation starts now.